the fate of luxury producers under econimic crysis

Under the circumstance of financial crysis, people reduce their social activities which costs money, such as parties or balls. Therefore, the demands of the party material, such as jewelry and fashion accessories, which are used to show ladies' unique style and prestiges, will fall accordingly.

How do the luxurious producers, jewelers survive in the shrinking market. Some of them offer unprecedent discounts in order to attract the consumers. We can find many amazing products with incredible low price in New York, London, Hong Kong, Tokyo. 50% off, 60% off, 70% off... People can hardly resist the temptation, so they buy more than they did in the past.

Some suppliers, use another different strategies. They would rather died in honour than survive with great discount. They believe that if they loose their price today, the high-end consumers will lost confidence on the value of their products. such company, such as irispancy fashion accessories, jewelry and gifts (www.irispancy.com), manage to maintain the price level on mainstream product lines. They only offer discount on their stocking products. Their strategy is: step one, exclusive sales meetings for their VIPs, step two, great discounted on the stock.

However, those companies will not make compromises on their latest and mainstream products.

Who could successfully pass through the deep freeze economic? Perhaps time will tell.